About
Serencroft offers a well-rounded care experience from full-time nursing to personalised daily care within a respectful, community-driven settings. Every aspect, from meals to housekeeping to emotional support, centres on tailored plans and dignity-focused living.
B Corp Certified
Great British Care Awards
Social Care Top 30
Stars of Social Care
National Care Awards
Enablement Awards 2024
B Corp Certified
Great British Care Awards
Social Care Top 30
Stars of Social Care
National Care Awards
Enablement Awards 2024
B Corp Certified
Great British Care Awards
Social Care Top 30
Stars of Social Care
National Care Awards
Enablement Awards 2024
Award Winning Care
We have won multiple awards for our exceptional services
Our Philosophy:
Individualised
Collaborative
Professional
Whatever your needs, we are here to support you.
Leadership Team
Alyshba Jivraj
Initially graduating as a dentist, Alyshba has since shifted her career focus and spent the last 10 years engaged in the ownership and operation of care homes. With a strong focus on operations, she is dedicated to enhancing the quality of care through effective team management and fostering a positive organisational culture. Her commitment to people-centric practices ensures that both staff and residents thrive in a supportive environment.
Fahreen Jivraj-Maguire
Fahreen is the CEO of Serencroft, bringing over 20 years of leadership experience. She has driven innovation and high-quality care, earning Serencroft accolades such as the Palliative Care/End of Life Award and Outstanding Mental Health Services Provider. Fahreen also spearheaded the launch of a health-tech investment arm to advance healthcare technology. A passionate advocate for ESG principles, Fahreen has positioned Serencroft as a leader in sustainable practices, progressing toward B Corp certification. She actively mentors’ young individuals and shares her expertise in family business succession and leadership at industry forums. Fahreen holds a BSc in Cellular Medicine from the University of Bristol and an Executive MBA from the University of Oxford. She is a member of the Women Presidents’ Organization, Platinum I, the National Care Providers Association, and the Care Leaders Network.
Shahreen Jivraj-Virani
Fahreen is the CEO of Serencroft, bringing over 20 years of leadership experience. She has driven innovation and high-quality care, earning Serencroft accolades such as the Palliative Care/End of Life Award and Outstanding Mental Health Services Provider. Fahreen also spearheaded the launch of a health-tech investment arm to advance healthcare technology. A passionate advocate for ESG principles, Fahreen has positioned Serencroft as a leader in sustainable practices, progressing toward B Corp certification. She actively mentors’ young individuals and shares her expertise in family business succession and leadership at industry forumsforums. Fahreen holds a BSc in Cellular Medicine from the University of Bristol and an Executive MBA from the University of Oxford. She is a member of the Women Presidents’ Organization, Platinum I, the National Care Providers Association, and the Care Leaders Network.
B-Corp Certified
We’re proud to be a certified B Corporation – recognised for meeting the highest standards of social and environmental impact. It’s our commitment to doing business responsibly, putting people and purpose at the heart of everything we do.